Hopper Video joins the G33K Group Incubator programme
As a sales and marketing incubator group that prides itself on attracting and growing technology businesses with a B2B customer focus, we’re delighted to announce that Hopper Video joins as the 11th member of the group. For some time, we have been looking for a tech platform that could add something extra special to G33K Holdings.
Hopper Video is a dynamic video platform, also based in Brighton, that makes it possible for clients to produce and distribute personalised video which is proven to increase leads, sales and overall levels of engagement.
We’ve been keeping a close eye on Hopper Video founder Matthew Cooper since he set up The Box, a Brighton based animation and video production studio.
Three years ago, the team at The Box wanted to reach new prospects, but the usual method of cold calling wasn’t opening enough doors. So, they made a promotional video and manually added in personalised details for each video. From the 24 videos they produced and sent they secured 8 meetings – many of which were enquiries about personalised videos for those companies to use with prospects. This led Matthew and his team to realise that they had hit on something special. The idea behind Hopper Video was born and the hard work to create a video tech platform began.
What we LOVE about Hopper Video is that it has endless possibilities. Customers can create personalised videos using existing animation or film or create something from scratch. What they personalise is up to them.
Software company Condeco used Hopper Video as a sales tool and sent out 12,000 personalised videos over 48 hours. This cold email campaign resulted in a click-through-rate of 4.5%; more than double the average for the software sector.
Brighton5, a not-for-profit organisation helping troubled teens, sent 200 personalised videos as part of a fundraiser. 1 in 4 people watched their video and within 48 hours 4% had made donations, raising £15,000. An amazing ROI given the cost of the Hopper Video campaign was £1,050 and it was up and running in three days.
The UK is a hotbed for technology start-ups. And we are thrilled to have found one that could complement our existing businesses whilst delivering something fresh and new. The impact of personalisation across digital channels is emerging and has huge potential, providing a cost-effective and smart way to grab prospects attention and ensuring much higher conversion rates.
About our incubator programme
G33K Holdings is a UK-based group of tech businesses providing marketing, technical and creative services to a progressive world. We’ll accept up to five successful Seed or Series A businesses each year to benefit from strategic mentoring, financial support and a tailored mix of managed growth services. Incubator successes include:
Hopper Video is the personalised video and email platform. Used for lead generation, ongoing customer engagement and fundraising. Hopper is proven to outperform other methods of communication. Hopper Video is based in Brighton, UK.