How should you position your business for the successive rounds of funding – and what are investors actually looking for in their negotiations with you? Let’s take a look at some of the most common investment rounds for the start-up sector, summarise their function and explain the sorts of businesses that investors

First and foremost let’s cut the crap. Having gone through this process more times than I can remember, the online guides will walk you through the 8 key steps to set up your business. Usually a pretty soulless and unhelpful regurgitation of the registration process. Here they are… Choose a company name.